Context
B2B buyers increasingly begin — and often end — their research inside answer engines rather than a results page. That shift changes what visibility means and which signals a brand has to earn.
The project
A morning event in Gothenburg for senior marketers, held on 15 April 2026. The programme covered the difference between traditional and AI-mediated search, brand visibility inside answer engines, and the trust signals required to reach both human audiences and AI agents.
Naima’s role
Naima organised the event end to end — logistics, programme and guest experience — and moderated the fireside discussion “Mastering the dual-channel approach,” which brought together specialists from Precis, Peec AI, Kognic, HiQ and Visit Group.
Outcome
An in-person session delivered with Peec AI as partner.
Collaborators
- Peec AI
- Speakers from Precis, Peec AI, Kognic, HiQ and Visit Group